LOOK GOOD, FEEL GOOD

At RFM, we are redefining denim by inclusively designing for the diverse shapes and sizes of today’s contemporary woman. We are committed to delivering the details, silhouettes and trend-features she loves, without ever compromising on quality or style. RFM is on a mission to reimagine denim staples, crafting timeless essentials that prioritize fit and comfort in every design. With an unwavering focus on excellence, we believe that when it comes to jeans, looking good and feeling good go hand in hand — and we’re dedicated to bringing our customers the best of both worlds.

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  • Fit

    We specialize in designing “fit solutions” to flatter every figure and hug every curve. With inclusive sizing ranging from 00-24, we celebrate every shape and so do our jeans.

  • Function

    Comfort is our top priority, which is why we design every style with HER in mind. Whether she’s at work or out on her next adventure, our denim is made to support her throughout every moment of the day.

  • Value

    We work tirelessly to source premium fabrics and innovate with industry-leading standards. Our dedication ensures we deliver exceptional denim technology at a standout value.

The Denim

Focused on offering core-contemporary styles that seamlessly balance exceptional fit, comfort-technology and accessible price points, our obsession with sourcing premium fabrics and creating unmatched tummy-panel technology has set us apart.

The RFM Advantage

Our commitment to size inclusivity and open-pack model ensures our products meet the diverse needs of our customers. Amplified by our boutique partners, our inclusive line has gained viral recognition on social media. With real people sharing authentic testimonials, RFM has become a sensation—relatable, trendy, and embraced by a growing community.